Everything You Need To Know About In-Persona Buyer Personas And Internet Personas
There are internet personas and offline personas. Online personalities are created on the internet especially in social media where people create accounts and express themselves and what goes on in their lives. Research has been done, and it has been proven that most people show a different personality online and a different one offline and marketers should be aware of them. Therefore we have two personas to deal with and understand. As a marketer it is very crucial to understand these two personalities and know how to market your products to them. The following are some facts you would need to know about In-persona buyer personas and internet personas.
The persona that most people reveal at work is different from the persona they express while at home or in private. Social media has worked to merge these two personas into one persona. In social media, you will find that there are individuals that post pictures and videos and others that just look at these pictures and videos. A marketer should, therefore, understand these two personalities and know how to market the products both ways.
Shopping can be done online or offline. When shopping online, a buyer would start by doing some research about the product they wish to buy. They could start by searching for the best products, manufacturers, reviews, bestsellers and the research continues until they decide on which product they would buy. When doing offline shopping, most buyers can search for stores selling certain products that are near them and then go to visit the store and choose the product they want in person. The online and offline personas are different, and this will help a retailer know what to include in their profiles to find the buyers.
When you create your own buyer persona as a retailer, it will be like having buyers that are fictional. In so doing, the marketer will be able to put themselves in the shoes of the buyer and know what they could be looking for. The marketer will know the reason why the buyer would need the product. It is therefore essential to know both personas.
There are aspects that the marketer needs to know when creating an online persona that includes understanding their products and their function, know what the buyers name is, the place they live, their age and even where they get information from. You can also picture what their personalities are or what they could be wearing and what they could be doing. With these together, you will have a buyer persona. You can after that create marketing messages that you can send that will market your product to the different personas.